With the rapid shift in global economic power, many Western companies are jumping onto the bandwagon towards Asia, lured by the rich returns that the region can potentially provide. However, many are ill prepared for the cultural challenges, many are too impatient and prescribed in their market entry strategies and many struggle with the possibility that there is an alternative Asian approach to business. Their success rate is very poor: early failure leads to frustration and stagnation.
But what if there were a faster way to appreciate the new Asia, to understand better how Asians strategize and practice business? How could companies avoid the many pitfalls and accelerate their learning curves? What could make them sit up and realize that a fresh business approach to Asia, combining the best of East and West, could substantially increase their success rate?
Professor Chow-Hou Wee and Fred Combe share their combined academic and real world wisdom in an East-meets-West collaboration. In this book, they blend the practical, cultural, and historical realities of doing business in Asia with anecdotes and refreshing insights from great Asian influencers as well as the works of Chinese philosophers and strategists, notably, Sun Zi Bingfa, the most well known Chinese military treatise in the world.
Throughout the book, the authors explore why Asians and Westerners think and operate differently, examine how the West needs to urgently reappraise its role in Asia and propose that the West adopt a new business approach that combines Asian and Western strategy.”
Culture doesn’t matter- think again. I love this book…not because I finished it, but because it talks about the roots of how Chinese people do business, and it goes WAY BACK in history. This really interests me, BIG TIME. I seriously thank my Lord for making me how I am, because somehow I’m able to understand both. I was sitting there eating with friends and had this weird feeling, oh yah, huh- im like the only Asian here. As much as we don’t want to label ourselves, it is what it is. And the best thing is- to be okay with it. Tis I am. I have the habit of analyzing peoples’ expressions, speech, and culture.
Usually this goes through my mind:
“oh she’s feeling uncomfortable because she has no idea what that term means”
“now, she feels awkward because she doesn’t want her to feel ignorant….so she is suppressing her negative awe”
“he probably feels left out, he is sitting there just watching”
“he is quite introverted, probably processing what is going on”
“I have no idea why I am thinking all this, let me wake up and get back into the conversation”
Yes. The most awkward times in my life is when I KNOW that people are insecure and all are trying to be people they ARE NOT. It creeps me out so much, I hate when I fake myself. I don’t feel right because I am outside my skin. That’s why, I prefer to be silent if people are trying too hard. I just watch and observe- which makes people uncomfortable too because then they ask me, “why are you so quiet”. In my german ways, I almost want to scream “because you guys are idiots and trying too hard to impress each other, and it’s stupid”. And I don’t want to be here- the end.
Haha. But no, seriously. Trying to be someone else is tiring, so silence is golden in those situations. For reals.
But anyways, yes, this book is incredible and I must buy it instead of reading it at Borders.