Social Media can be confusing, but after opening my Facebook account in college and conforming to THE WORLD of social media, I have learned a few things to make life more simple for you.
1. Master 1 or 2 Social Media- Just master 1 or 2 and you are fine. Don’t be overwhelmed by the amount of tumblrs, wordpresses, facebooks, twitters there are, simply find 1 or 2 you feel comfortable with and start with those! My top social media platforms are FACEBOOK and INSTAGRAM. I am not great at twitter and recently just found out you can add hashtags to build your audience. If you add hashtags to instagram pictures, you will be surprised by the amount of people who will follow you just because of a few hashtags! (Hashtags are tags referring to a certain subject such as #trends).
2. Interact and LIKE other peoples’ Social Media- My mistake in the beginning of social media was to be completely obsessed with my own page. I kept waiting for people to like my posts, but realized, I needed to like other peoples’ posts and comment first. This builds engagement and interaction, people become interested you only if you are first interested in them. This is the LAW of the GOLDEN RULE. People are innately SELFISH and will not want to give first, go and give…..the return will be golden!
3. BE CREATIVE- Post IMAGES, FLYERS, AUDIOS, Think outside the box! I started using Hootsuite.com and auto-post everything to all my social medias, this way, my twitter audiences can also receive updates even if they do not have facebook. As a Realtor, I have access to programs that allow me to create fliers in minutes (I know, seriously unbelievable). The QR codes allow tech savvy folks to access more information and images in seconds. https://www.facebook.com/events/287849711361791/
4. Be involved in EVENTS, CREATE A BUZZ - creating events on Social Media conveys to your audience that you are a MASTER of whatever industry you are in. They notice that you invited them and they also notice that you specialize in your field (for me, it is Real Estate and sometimes my other profession Fashion). After posting my event and inviting more than a thousand people, a friend messaged me and asked me about buying a house in the future. This occurred all because I was continuously posting, but also because I created a buzz through an event.
I hope to SEE YOU at my OPEN HOUSE THIS SATURDAY June 29 at 10am-4pm at the address 395 N Chester Ave Pasadena CA https://www.facebook.com/events/287849711361791/